USING RFID IN EVENT MANAGEMENT
Monitoring people during workhours doesn’t have to be solely about monitoring employees as they go about their work. An alternative form of people monitoring can occur during events, particularly large-scale conferences, meetings or other events, where anywhere up to several thousand people may be in attendance.
Using the latest in Event Management Solutions allows organizers to use RFID-based tracking of people, not only to ensure that expenditure is being funneled into the right places. It can also be used to keep track of event attendance, control event access, and see how people are using the events they attend.
In addition to helping them manage potentially many thousands of guests, these technologies also help organizers bring together and manage multiple guests and sponsors. All this can be done in a far more efficient way that, at the same time, captures the data the organizers need for more accurate marketing.
What’s the bonus with RFID?
Previously, events using barcodes to scan event attendees in could only see who attended, with little further information coming in after that. This means that under this system, event organizers could gain no information on what interested the attendee, where they went and what they did, what they bought, or even how much time they spent at the event. As a result, event managers could not analyze the real-time success of their event, or summarize and act on the data that could have come in.
This is where RFID tracking comes into account – and in this instance, event managers can gain a much deeper understanding of attendee actions. With this on board, they can funnel RFID tracking and use it to their benefit for marketing, as many systems allow organizers to link up to social media. This way, attendees can easily post updates and upload more information via platforms such as Facebook, Twitter, Instagram, and the like.
When RFID tracking is incorporated into event management, the benefits include:
- Advanced registration capabilities : Using the latest in RFID tag generation facilities, event attendees can self-register and gain their tags, in the form of wristbands or badges, on the spot. This entails that less manpower is needed to conduct the registration process, and self-registration ensures a quicker registration process. Self-registration ensures better email and mobile number capture – and with these details on board, event organizers have better database updates.
- Easier Access : With pre-registration possible, attendees can receive their RFID access cards (either as wristbands or badges) in advance that allow them to simply walk in to the event. With this system in place, there is automatic data capture to see how many actually attended, and what they did. This also saves on manpower, reducing the number of employees the event organizers need to take on.
- Access control : Only those who have registered and paid to attend the event can access the event facilities and areas using features such as RFID-based wristbands. With RFID tags on board, many tags can be read at the same time, at the same time providing what can be termed “layered access”. This essentially means that the tags can be synced with details including what the attendee can access (and what they have paid to access), and the areas they can go to.
- Social media marketing : By incorporating the ability for attendees to post on social media platforms as part of the package, the event’s visibility can be increased. This is through posts and updates on social media accounts, as well as live video broadcasts and the like.
- Improved analysis : So long as RFID readers are strategically placed around the event site, event organizers gain improved data on how attendees are using the event. This data includes length of stay, peak attendance time, the flow of traffic, what kinds of attendees are coming, and real-time head-counts. When the organizers know exactly who has attended the event, they can created targeted email surveys can be sent through to attendees, using the information captured.
With RFID tracking on board, event organizers can gather all the information and data they need to create more targeted events in the future. This ensures that the organizers can create improved marketing campaigns, target the right audience, and distribute the right collaterals. In addition, with the automatic gathering of contact information, organizers can also extend their networking opportunities, ensuring their events are well advertised.